Merritt Island Auto Repair

In the automotive world, the distinction between Toyota and Lexus often sparks curiosity. While they hail from the same parent company, Toyota Motor Corporation, their paths in the market are like parallel roads that rarely meet. If you want to take a closer look at their differences, continue reading! Brand Philosophy At the core, Toyota and Lexus embody different brand philosophies. Established in 1937, Toyota has become synonymous with reliability, efficiency, and value for money. It's a brand that aims to serve a broad demographic with a wide range of needs, from the practical Toyota Corolla to the rugged Toyota Land Cruiser. Lexus, on the other hand, was born in 1989 with a different mission. It's Toyota's luxury vehicle division, designed to compete with elite European automakers. Lexus emphasizes luxury, craftsmanship, and a premium driving experience. Think of it as Toyota's more sophisticated and refined sibling, with models like the Lexus L ... read more